Posted by Sten Westgard, MS
The booth is up and ready for tomorrow's (Tuesday's) opening of the laboratory exposition. Many people are saying this is the largest exhibition floor ever for AACC, and the number 20,000 attendees seems to be bouncing about.
We at Westgard do not invest heavily in booth design - there are no eye-popping plasma screens, no gimmicks, and no theaters (although this year we will be playing videos of our May and June workshops). We do have candy, pens, and our "Westgard Wear" raffle, but it is clear we are a small fish in a giant pond of marketing effort here.
The main attraction is the content of the books, courses and training. But we hope that is enough to bring visitors, either in person to our booth, or virtually to the website.
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